Often when I ask people who are the leaders they admire, along with the usual suspects of Peter Blake, Nelson Mandela and Ghandi we often hear “my mother” or “my father”. We also hear about that other mother, Mother Teresa.

I’m reading essays by Christopher Hitchens who is pretty unflattering about Mother Teresa and accuses her of stage-managing images of poverty to ensure that those who were in poverty, stayed there, even when in her care ie the places she set up, even in America, were stripped of all possible trappings of normal civility.

Lately I have realised that the phrase authentic leadership development is absurd. It’s discovery. Running alongside the idea of authenticity in a parallel, but not necessarily the same universe is the concept of personal branding. Develop your personal brand ladies and gentlemen so people know not only who you are, what you stand for but also what you’re really about.

Is that authentic? Or is it marketing spin? Was Mother Teresa an authentic leader? Or did she simply have a brand of poverty that gave her followers? Does it matter?

Only you know that. Mother Theresa can’t answer that. If, like me, you’re fortunate enough to have a mother you could ask, I’d hazard a guess that she wouldn’t give you much of an answer though. My mother never branded or got told how to brand. But I know what she stands for. So does she.

That’s important I reckon.