Winning with a story of history

After the All Blacks won today’s Rugby World Cup Final there was the usual (and more) interviews with players and coaching staff. All talked of a great group of men and of playing for each other. The opposition was acknowledged.  Team-mates were acknowledged first: when Ma’a Nonu was asked about his brilliant individual Try his response was that he got a great pass from Sonny (Bill Williams).

In those answers you got a glimpse of the team culture that is about each other and not about individual heroics, although there were plenty today!

What also come through was referencing back to history. Richie McCaw referenced the 2011 tournament and what they had done to build from that. Others including Dan Carter did too.

It was a privilege to be at RWC2015
It was a privilege to be at RWC2015

It seemed to me that to make history, this team planned it from an historical moment in 2011 and drew strength, insights and learnings from that and other experiences in the past. Using Story-telling at its best and most effective I reckon.

You might not make a Rugby-mad public excited as it was today, but what can your stories do for you and your team?

Check out that link for quick tips on developing your own story.




One thought on “Winning with a story of history

  1. Stephen

    Great story and there is a lot in the All Black journey. The non-players are referred to as management, Richie is Skip. Kevan Mealamu is the players representative and the person who straddles the leadership group and the players. Kevan is also plays the role of the elder giving the “naughty” boys the “talk”.

    All 31 players have a team role to play not just those named in the starting 23 for the game day.

    Beauden Barrett at the moment is the specialist no. 23! Colin Slade was backup should anything happen to Dan when Aaron Cruden was injured.

    I would guess they have been working towards this since 2011. The focus has always been to win away for the first time.

    Steve Hansen’s words I heard this morning about 2017 being his current target and that it is very difficult to coach a winning team. Why is that one may ask? But that is another story!

    Great day to be a person born in the Shaky Isles!

    Go well


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