Not who you know. That’s what was suggested to me at lunch time with a challenge “there’s a blog for you!” He’s not wrong. It got me thinking. The idea is that if you need to spread the word about yourself then it’s a far better measure of who is talking about you than who you can connect with.

The power of leverage. But it raises a more significant question. What are you known from? What might be being leveraged In a wider network? Or maybe it doesn’t matter: “There is only one thing in life worse than being talked about, and that is not being talked about”.

In a strategic approach to marketing yourself you will want to grow connections (virtual and real) and ensure people are talking about you, and what you have to offer.

An authentic leader won’t be too concerned about the message which is being spread but rather they will embrace Wilde’s message, comfortable about the message which is spread.

But more importantly, the authentic leader will have answered the question posed by my friend and this blog.  By making certain they know themselves first.

So yes, it’s a blog alright! About you. And me.

Stephen