Marketing a Marathon

At 34 kilometres I stopped at Okahu Bay for three drinks and my last carbo squeezie. The ‘Why?’ question. It always comes up at some point on a marathon, and this time, having been prescribed steroids to get me through a throat infection and the run, it was later than I thought. People refer to it as the wall. It’s real and it hurts. But 34 soon becomes 37 and suddenly it’s 40 and I’m smok’n to the finish line. I remembered to tell a few people “Marathons hurt”.  To be honest, I’ve kinda forgotten already.

We’ve got our 4th Authentic Leadership Course coming up and we’re near the finish line – or is that the starting line? Feels a bit like the finish line as the intensive marketing comes to a close and we can get ready for the really good stuff.  It will have been a year almost to the day since our first course and each one is special. They are big weeks and the start of a journey for the participants.

I enjoy marketing strategy – aligning the products, the pricing, the promotion, our processes and so on with our authenticity. Selling I’m not so keen on, I prefer buying! Well someone buying anyway. I really enjoy meeting our clients on the way – I consider myself fortunate to get the rich texture of life from so many really neat people up and down the country. But sometimes promoting a course is hard.

Just like 34 ks on the Auckland Marathon.  Next year I’ll have my permanent unique number for having completed five Auckland marathons. I’ll have it for life. Not sure how many punters sign up for the first one thinking “now that’s one hell of a good incentive to start!”. Just like I’m not sure that all our clients start off on the Authentic Leadership Course thinking that a year down the track they will be noticing the impact. But they have and they do. We’ll have participants from the previous courses check in on this anniversary course and we’ll find out how their journey in authenticity is going.

Bet they’ve hit the wall occasionally, some even on the course. But they’ll have their permanent unique number.

Like we all do. Can’t be copied. You’ve got it for life. But you need to find it, your authenticiy.  And that can take work. Will you ask why? Maybe, but once you’re up and running again, you’ll never look back. Any hurt will be subsumed by delight.

Can you market that do you reckon?

Stephen

ps check out one of my photos on the promotional banner for our course on www.aut.ac.nz

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